I got anxious last night and decided to start SoundCloud on messaging after about 750 friend adds (follows on soundcloud). I let the messenger run all night. Only problem is that webDOM says it's performed 350 actions while I only see two pages of messages in my outbox. I'm assuming that this is because SoundCloud ghosts messages (which is popular nowadays.) I used DynamicPhrases in my messages so I'm guessing that some of my messages are not getting through possibly because they are being sent too fast. I sat and watched webDOM sending for a bit and sure enough, SoundCloud comes back with a message after every send saying: "Message was sent".
While the messaging part is a little disconcerting, I found that at least I got some plays on my SoundCloud profile, a comment, and a couple of profile visits. Since I did my search in google, and overall doing a search for dubstep, it seems that a large portion of the people I chose are possibly just not on soundcloud much or have abandoned their profiles. This can be helped by trying to find more recent users. All in all... it seems my target was correct, and my auto-play song on the site matched that target, but so far I've not seen the type of results I'm looking for. I'll have to wait until tomorrow to see the aftermath of the soundcloud venture. So far with adding all day yesterday I've gotten no referral hits from SoundCloud. This means, either my music is bunk, my target market is off, or that people on SoundCloud just don't like following external links on profiles. I'm hoping it's the later.
In other news, I continue to get hits from SoundClick commenting even though I stopped auto-commenting on soundclick two days ago. Seems that people on SoundClick are used to copying and pasting links, cause my direct hits who are new visitors keeps going up. I've also now hit the search engines with two people searching for "wise eyes music" yesterday. I'm assuming these are also soundcloud members as one of them searched for my actual domain.
All this is good stuff and positive hits for my site. But I need something that's going to bring more people, and I need to make it clear how to download the song. I was thinking that maybe a system could check if the song was 20% finished and then during that time, show the download dialog and possibly change the title of the page. When page titles change in most modern browsers, you can see the tab flashing or you can at least see the change. I'm going to go for the same way facebook chat does their flashing titles when someone gives you a chat. I'm hoping to increase the natural viral effect of the site and the tracks. Also, I'm releasing another track every other day (I have about 150 unreleased original tracks,) so that I can keep users coming back to the site who know that there's always going to be new content on there.
What's my new site for today? Last.FM. I've got a profile up on there already with some music uploaded. It's been around for a couple years, and I've already got about 165 natural listeners on that site. They are a good example of a site which gets unknown content heard. I have heard many good things about them so my plan is to set up a dynamic (spun) message that goes in comments to see if I can drive traffic from there. My plan is to find an artist that's got similar music, and then using that artists fans as my target market. I'm going to leave soundcloud and soundclick running as well so I can get the full benefit of webDOM.
So I'm going to similar artists pages, then gathering from the main profile page. After that I click on "See more listeners" on the right and usually last.fm gives about 5 pages of listeners or 100 most recent listeners. This is great because these are people recently involved in the site, fans of a similar artist, and will be perfect candidates for my music. I'm starting small with about 400 listeners of similar artists. Then I'm setting up my profile with the new link to my site and sending out a very targeted message. I'm using Last.fm plugin's Auto-Shout custom action in order to get the job done.
We'll see how last.fm pans out tomorrow. Happy marketing!
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Tuesday, April 12, 2011
Monday, April 11, 2011
Marketing Day 3: Tackling SoundCloud
Okay, so in my blog from yesterday, I mentioned that I would be doing a couple of things. One of them is hitting up a new network like SoundCloud.com and uploading a beat or two there, then starting invites/messages. For a producer of many styles, I decided to upload 2 songs in the dub-step range of my production so as to keep things simple on the site and to keep my target market firm. I can just search on SoundCloud for the dubstep tag and then collect all those users and begin my campaign.
To start out with, I uploaded 2 more tracks, I already had one uploaded 3 months ago... 4 plays, hah! This is what you get if you just rely on the social network to get you plays. I also provided a link to my website, and the rest of my social networking profiles, plus this blog. Next, I did a search in the soundcloud search box (yes, in the webDOM browser) for simply "dubstep" and I got 500+ song results, 500+ person results, and 500+ group results. Now... the way I figure it... the people in the groups are going to be interconnected to eachother as well through commenting. One thing that's great about soundcloud is that on profiles with songs, there's usually hundreds of different people who comment. This gave me the idea to do auto-gathering while adding these people as a friend. The idea in the end is to get them back to my website, but I'm going to try adding first to see how many people actually click through to my website from my profile. On each of my comments and in my description I mention that there's more songs on my website free for download.
So, what I did was auto-gathered the list of users given... got about 448 results from the gather before it finished, and then I set up my add action to automatically gather from the user's profile before it adds them as a friend. This was done simply by adding a "gather" command in the first line of my Add script.
To do this:
1. Click Scripts in the webDOM toolbar
2. Click the "ADD" tab
3. In the script you're going to see
wait:1
click:dom.a.Start following
You need to change this to be...
gather
wait:1
click:dom.a.Start following
4. Click the "Save" button in the Script editor toolbar
Now that you are done with the auto-gather, what it should do is gather while it's adding so your list just keeps growing through the interconnections. It's important to remember that the target market will get further and further away from the original target market as this goes on. This is because for instance, a friend of someone who makes dubstep, does not necessarily make or have dubstep on their profile... so the friend of the friend may not be related at all. Though it's been seen that with every level of extra people gathered after the first set of targeted users (in my case these first 448) there's on average a 20% deriviation from the original group.
What does this mean for me? Maybe I should gather some soundcloud users from google search too so that my original set of people is larger. I figure a good 1,500 people will do the trick. This will get down my deriviation from the target market considerably, because you figure if 1,500 people all have an average of 70 comments per page, then the next level of gathered users is going to be about 105,000 people which is a decent number of people who are directly related to the target market... after that, the next level 7,350,000 people, of them, about 60% to 80% of them are going to be actually interested in dubstep in my case, but that's still good considering I probably won't need 7 million people to come to my site anyway.
My google search...
site:soundcloud.com dubstep -inurl:groups -inurl:tags
and sure enough... I stick that in, get 100 results per page, google says there's about 228,000 people on soundcloud who either have dubstep in their name, or is a major factor or mentioned on their profile. So now I only need a couple thousand, that way I up my number of secondary level targeted people during my add gather.
I autogather on webDOM from the google search, and as usual google gives me about 800 results... with uniqueness in my list that comes out to about 1,032 users in my list... so I refine my google search...
site:soundcloud.com dubstep "hip hop" -inurl:groups -inurl:tags
The idea here is to get only the people who have for instance hip hop and dubstep both. I can rinse and repeat this idea with other sub-genres of dubstep and other genres dub steppers like, this way I get more results from google. So I use "hip hop", "dark", "ambient", "hardcore", etc. until I get a list of 2,532.
After gathering, I begin to add people as friends with my modified Add script and I'm getting over 100 extra people (the commenters on the tracks) per user, so it seems that my second level set of gathered users is going to be about 25k instead of 7k. I'm going to leave this running and come back tomorrow to see the results of adding people. If they like my tracks, they will most likely come to the site is what I'm hoping. If tomorrow I don't see any good stats coming in from soundcloud I'll try different methods like commenting or messaging. I set my wait counter to 15 so that at least 15 seconds passes between each friend request. By this time tomorrow I should have sent a couple thousand out to test the waters on soundcloud.
Until tomorrow then...
To start out with, I uploaded 2 more tracks, I already had one uploaded 3 months ago... 4 plays, hah! This is what you get if you just rely on the social network to get you plays. I also provided a link to my website, and the rest of my social networking profiles, plus this blog. Next, I did a search in the soundcloud search box (yes, in the webDOM browser) for simply "dubstep" and I got 500+ song results, 500+ person results, and 500+ group results. Now... the way I figure it... the people in the groups are going to be interconnected to eachother as well through commenting. One thing that's great about soundcloud is that on profiles with songs, there's usually hundreds of different people who comment. This gave me the idea to do auto-gathering while adding these people as a friend. The idea in the end is to get them back to my website, but I'm going to try adding first to see how many people actually click through to my website from my profile. On each of my comments and in my description I mention that there's more songs on my website free for download.
So, what I did was auto-gathered the list of users given... got about 448 results from the gather before it finished, and then I set up my add action to automatically gather from the user's profile before it adds them as a friend. This was done simply by adding a "gather" command in the first line of my Add script.
To do this:
1. Click Scripts in the webDOM toolbar
2. Click the "ADD" tab
3. In the script you're going to see
wait:1
click:dom.a.Start following
You need to change this to be...
gather
wait:1
click:dom.a.Start following
4. Click the "Save" button in the Script editor toolbar
Now that you are done with the auto-gather, what it should do is gather while it's adding so your list just keeps growing through the interconnections. It's important to remember that the target market will get further and further away from the original target market as this goes on. This is because for instance, a friend of someone who makes dubstep, does not necessarily make or have dubstep on their profile... so the friend of the friend may not be related at all. Though it's been seen that with every level of extra people gathered after the first set of targeted users (in my case these first 448) there's on average a 20% deriviation from the original group.
What does this mean for me? Maybe I should gather some soundcloud users from google search too so that my original set of people is larger. I figure a good 1,500 people will do the trick. This will get down my deriviation from the target market considerably, because you figure if 1,500 people all have an average of 70 comments per page, then the next level of gathered users is going to be about 105,000 people which is a decent number of people who are directly related to the target market... after that, the next level 7,350,000 people, of them, about 60% to 80% of them are going to be actually interested in dubstep in my case, but that's still good considering I probably won't need 7 million people to come to my site anyway.
My google search...
site:soundcloud.com dubstep -inurl:groups -inurl:tags
and sure enough... I stick that in, get 100 results per page, google says there's about 228,000 people on soundcloud who either have dubstep in their name, or is a major factor or mentioned on their profile. So now I only need a couple thousand, that way I up my number of secondary level targeted people during my add gather.
I autogather on webDOM from the google search, and as usual google gives me about 800 results... with uniqueness in my list that comes out to about 1,032 users in my list... so I refine my google search...
site:soundcloud.com dubstep "hip hop" -inurl:groups -inurl:tags
The idea here is to get only the people who have for instance hip hop and dubstep both. I can rinse and repeat this idea with other sub-genres of dubstep and other genres dub steppers like, this way I get more results from google. So I use "hip hop", "dark", "ambient", "hardcore", etc. until I get a list of 2,532.
After gathering, I begin to add people as friends with my modified Add script and I'm getting over 100 extra people (the commenters on the tracks) per user, so it seems that my second level set of gathered users is going to be about 25k instead of 7k. I'm going to leave this running and come back tomorrow to see the results of adding people. If they like my tracks, they will most likely come to the site is what I'm hoping. If tomorrow I don't see any good stats coming in from soundcloud I'll try different methods like commenting or messaging. I set my wait counter to 15 so that at least 15 seconds passes between each friend request. By this time tomorrow I should have sent a couple thousand out to test the waters on soundcloud.
Until tomorrow then...
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