Marketing: Results from Last.FM and viral marketing

Yesterday I talked about my Last.fm strategy. I did not mention the customizations I did on the Auto-Shout script. I added a couple lines to get the username of the user into a variable and then used that variable in my message. I then made use of DynamicPhrases (text spinning in webDOM) in order to really get the most of out my comment posts. Also so that no two comment posts would be the same. This is the full message as a dynamic phrase...

Hey ^global.name|global.tname^!|.| -^ ^I see you like|been listenin to^ ^Kode 9^?| i see.^ ^People who like him usually get along with my music well.|I think you would like my music too.|you might like my stuff as well!|I know you'd like my tracks too.^ ^If you'd be so kind please|^ ^drop over to|go to|hit up|check out^ my profile at http://last.fm/music/Wise+Eyes and have a listen. ^I have the newest album Om posted with a couple new songs.||I'll bet you love it :)|thanks :)|Leave a comment and tell me if I was right or not.^

If you want downloads of my ^tracks|music|songs^, I offer them free on my site at http://WiseEyesMusic.com so ^head over there|check it out|head on over|you can go^ and get all the downloads you ^want|need|desire^ (new tracks every couple days)|^. Thanks for ^taking the time time to read this|reading this|supporting independent music|supporting me^ ^:)|:D|=)|;)|:o)|=o)^

When webDOM parses this out, it can come up with some pretty different messages, but still carry the same meaning. Here are some examples of how it works out...

Example Output 1:

Hey Amiecn! been listenin to Kode 9? People who like him usually get along with my music well. If you'd be so kind please go to my profile at http://last.fm/music/Wise+Eyes and have a listen. I have the newest album Om posted with a couple new songs.

If you want downloads of my songs, I offer them free on my site at http://WiseEyesMusic.com so check it out and get all the downloads you want (new tracks every couple days). Thanks for reading this :)

Example Output 2:

Hey amiecn! been listenin to Kode 9? you might like my stuff as well! check out my profile at http://last.fm/music/Wise+Eyes and have a listen.

If you want downloads of my songs, I offer them free on my site at http://WiseEyesMusic.com so you can go and get all the downloads you want. Thanks for supporting me :)

So I just went about Auto-Shouting this using a 90 second wait counter (at least 90 seconds between each comment sent). I was able to pull 7 people from last.fm directly since yesterday. I checked my last.fm account and I got 1 play yesterday. A comment, and some people tagged my account and added my music to their last.fm library. This is modest so far, so I'll see if it's just the fact that not everyone's on last.fm every day. I'll give last.fm a rest for a couple days and see if any of the effort from yesterday has some continuing payoffs.

As far as the viral part of the site goes... I'm delighted to see that facebook is sending me a nice constant stream of people. I looked at my stats on the site this morning and I've already had 30 full plays and 5 downloads (which means 5 shares of my tracks, most likely somewhere on facebook) Only about 8 people per day on average, but return visitors and new people alike. Here's my google analytics output on that...



Overall as well, here's a view of my GA dashboard. Visitors are going up, so that's awesome. Direct traffic being the biggest contributor, followed by facebook.


Onward and upward! Today I'm going to try out Mixcloud plugin and see where it takes me